This winter cycling journey from Tbilisi to Mestia was a true adventure through sun, rain, freezing temperatures, and endless climbs. Over six days, I rode across different regions of Georgia, faced physical challenges, listened to my body, met kind people, and finally reached Mestia to take part in Red Bull Lukvrame. Despite the cold, the dogs, and the exhaustion, the experience reminded me that cycling journeys are one of the most powerful and rewarding gifts you can give yourself.
Is cycling truly “not so Georgian”? Explore how bicycles are portrayed in Georgian advertising, societal perceptions, and the potential of bikes to reshape our cities. Plus, see what marketers think Georgian families aspire to.
Meet Marika Maisuradze - mother, teacher, historian, and daily cyclist in Tbilisi. Learn how she navigates the city, overcomes challenges, and inspires others to embrace urban cycling in Georgia.
